SayLess Academy / 2027 Team License
Your channel managers carry your partner revenue. Train them like it.
Over 2,500 channel professionals have already enrolled. Your competitors' channel teams are in that number. Is yours?
Built from $100M+ in real partner revenue. Not theory.
Your managers stop hosting dinners and start helping partners sell.
$99 a seat. One extra partner deal pays for the whole team.
One time. Once a year.
80% off. Save $400 on every seat.
This price disappears in
Straight from the students
Channel pros on the course.
"The content was very close to the real life scenarios. Being in Channel Sales for the last 9 years i can completely relate to the content. Very good course to the beginners and if they follow this their work is half done."
"I found this resonate well with my 20+ years experience as Distribution Sales Manager. Goals alignment, staying top of mind and being supportive and flexible are key to a strong and lasting relationship."
"It was such an amazing course to do. Very insightful"
The problem
Promoted. Untrained. Expensive.
Most channel managers were promoted, never trained.
Partners don't need more dinners. They need a partner who helps them sell.
Every quarter an untrained channel manager costs you is partner revenue you don't get back.
The curriculum
Nine modules. One playbook. Zero theory.
The Channel Manager's Role
More than a liaison. Strategic thinking, adaptability, business development, technical acumen.
Partner Relationships
Building trusting, lasting partner relationships.
Supporting Partners in Selling
Teaching discovery, and using product knowledge as a competitive advantage.
The Ideal Partner Profile
Choosing the right partners with an IPP, and coaching partners to drive growth.
Communicate. Negotiate. Resolve.
Communication, negotiation, and conflict resolution with partners.
The Power of Data
CRM and channel tools that actually move the number.
Business Planning and Modeling
Building a sustainable path to success for partners.
Product Meets Partner
Aligning product strengths with partner needs through discovery.
Building Credibility
LinkedIn presence and social media that partners respect.
Plus the templates your team will actually use, like the Partner Planning & Review Template.
Who it's for
Anyone who faces the channel.
- 01Channel managers
- 02Partner managers
- 03Channel marketers
- 04Partner enablement
- 05New hires ramping into the channel
- 06Leaders who want one shared language across the team
More than 2,500 channel professionals have already gone through this curriculum.
Your instructor
Ronnell Richards
30 years in sales. Built it. Sold it. Teaches it.
- Founded multiple channel sales companies generating more than $100M in partner revenue.
- One of the most-watched sales instructors in the world, with 200,000+ students.
- Author of Shut The Hell Up & Sell.
- Founder of SayLess Academy and Business & Bourbon.
- Recognized as a top influencer in technology channel sales.
- 300+ podcast, TV and streaming appearances.
Pricing
$499 $99 a seat. 5-seat minimum.
Year-end pricing. Gone at midnight December 31, 2026. It goes back to $499 a seat on January 1.
How it works
- 1
Pick your seats.
- 2
Each team member enrolls with code CHANNEL99 for $99.
- 3
Your team is trained and ready for Q1.
Path B
Buy for my whole team (one invoice)
FAQ
Straight answers.
How does licensing work?+
Each seat is one person. Every seat gets lifetime access to the course.
Can seats start in January?+
Yes. Buy by December 31, 2026, and your team can enroll anytime before January 31, 2027.
Can I get one invoice?+
Yes. Use the team form above and we'll invoice you once for every seat.
What's the time commitment?+
Short, practical videos your team can finish in a week.
We need more than 50 seats.+
Book a call. We'll build the right package for your team. Book a call
Will you customize it for our program?+
Ask about private training with Ronnell. It's built around your partners, your products and your plan.
Last call for 2026